Thursday, April 30, 2009

UK Department of Health:"CATCH IT. BIN IT. KILL IT"-new advert showing how to prevent swine flu

A mass public health campaign has begun with TV, print and radio adverts warning people about swine flu with the simple message: CATCH IT. BIN IT. KILL IT. Watch the video of the advert via the link: Department of Health releases advert showing how to prevent swine flu (link via It's just good old common-sense really and people should be following this advice anyway but hopefully the message will get through to those people who have been lazy about practising good respiratory and hand hygiene. I think people forget that coughs and sneezes spread the germs far and wide, and that the germs can live on hard surfaces for several hours. Hopefully, the simple advice from this campaign will help to stop the spread of the swine flu.

The messages of CATCH IT, BIN IT, KILL IT are simple:

  • CATCH IT Germs spread easily. Always carry tissues and use them to catch your cough or sneeze.
  • BIN IT Germs can live for several hours on tissues. Dispose of them as soon as possible
  • KILL IT Hands can transfer germs to any surface you touch. Clean your hands as soon as you can.


  1. I find it odd that ad campaigns like this have to be run. I mean, it's common sense.

  2. It is odd, I agree. Unfortunately, there are too many people who don't bother following basic hygiene measures such as the ones in the campaign. If this campaign nudges those people so that they change their behavior, it can only help to reduce the spread of the flu virus.