Keep Britain Tidy campaign - why not Keep 'England' Tidy?

I just noticed something. There is a Keep Scotland Beautiful, Keep Wales Tidy, and TIDY Northern Ireland but there isn't a separate (and related) website for England! Keep Britain Tidy is launching England’s first ever Big Tidy Up Why is it called Keep Britain Tidy, and not Keep England Tidy? I just watched the Panorama special via BBC iPlayer about litter, "Notes on a Dirty Island", presented by Bill Bryson, the American author who lives in England, and who became president of Campaign to Protect Rural England last year: Leading author Bill Bryson became CPRE’s President, in July 2007. His love of the English countryside is well known and celebrated in his books such as Notes from a Small Island. We believe his passion will help us win support in our campaigning. I couldn't help but notice that England is seldom referred to in the Panorama special - instead it's almost always Britain, and this despite the fact that Bill Bryson is the president of Campaign to Protect Rural England! And read this BBC News article about the Panorama special - England is never referred to once! Litter is a serious problem in England as well as the rest of the UK, and I support the idea behind The Big Tidy Up (I don't hesitate to pick up litter that I find when out and about) but I can't help but resent the fact that the campaign is called, Keep Britain Tidy. Maybe I'm being a bit picky but there you are. What are your thoughts?