Monday, April 20, 2009

Competition: create a new flavour for Ben & Jerry's

Here's a fun competition: Do the World A Flavour Our Flavour Gurus are calling on YOU to help them concoct the latest and greatest Fairtrade certified flavour. The Prize: One winner from every participating country will travel to the Dominican Republic to witness the benefits of Fairtrade on a cocoa farm, alongside Ben, Jerry and our flavour gurus. The grand prize winner will see their idea transformed into Ben & Jerry's 2010 worldwide flavour. And whichever ingredients you choose, we'll make sure the ice cream we make is Fairtrade Certified. (link via benjerry.co. uk via pocket-lint.com - website of the day)

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