BBC fined £400,000 for fake quizzes & misleading viewers

The BBC has been fined £400,000 by media regulator Ofcom for faking winners and misleading audiences in viewer and listener competitions. (link via independent.co.uk) The BBC Trust, which holds the corporation to account, said it regretted that the fine would lead to a loss of licence fee payers' money Cost of the BBC's deception scandals: nearly £1m of our licence fee money (link via guardian.co.uk) There's no doubt that the BBC deserved some regulatory sanction for its deceptions scandals - but should Ofcom being taking £400,000 of licence fee money as well? _______ Since the fine is taken out of licence fee money, I don't see any incentive for the BBC to obey the rules. What is the point of the BBC Trust? Maybe I'm missing something because it sure doesn't make any sense to me. For those of you not in the UK, you may not know that the BBC is paid for directly through each household TV licence. A TV Licence costs £139.50 for colour and £47.00 for black and white. The TV Licence has to be renewed every year. You need a TV Licence to use any television receiving equipment such as a TV set, digital box, DVD or video recorder, PC, laptop or mobile phone to watch or record television programmes as they're being shown on TV. TV Licensing