Parents of fat children to get official letters - Government campaign on childhood obesity

Government bans the word 'obese' to describe overweight children Parents of primary school children will start getting letters in September telling them how fat their children are. But however much they weigh, no child will ever be described as obese. The Department of Health has found in surveys that the term obese is a turn-off, so instead will use the term “very overweight” for those children whose body mass index exceeds 30, in an attempt to enlist parents’ support. (link via timesonline.co.uk) The National Child Measurement Programme (NCMP)- operated jointly by the Department of Health (DH) and the Department for Children, Schools and Families (DCSF). What do you think of this campaign? Do you think it will help the fight against childhood obesity? Sadly, I have my doubts that the programme will work since the parents of the children with the most serious weight issues are likely to ignore the letter, especially if the letters won't be using the word, obese.